A bold advertising concept for Jaywalk Straight Rye whiskey. Striking dog portraits in wild settings embody the brand's fierce, uncompromising character. Taglines "Walk Unleashed" and "Straight. No Leash." draw a parallel between the untamed visuals and the whiskey's pure intensity, capturing the essence of Jaywalk Straight Rye.
Developed using Midjourney for AI-generated imagery and Anthropic Claude 3 Opus for ideation and copywriting. The strategic interplay of visuals and words aims to resonate with whiskey enthusiasts and invite them to embrace their wild side.
Key Visuals:
Soulful dog portraits in untamed environments
Bold, minimalist typography
Earthy, whiskey-inspired colors
Designed to stand out across print, social, and outdoor media.
